Why We Dye, Why We Get Dyed
Lifestyle Design Center
Starts 4/29
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Why do we dye our hair?
The act of dyeing one’s hair has transformed from a way of covering gray hairs to a fashion choice that expresses a person’s individuality and personality through a wide range of hair colors applied using a variety of different techniques. In addition to its aesthetic appeal, hair color has become a key element of self-expression and the joy of change in one’s daily life, whether old or young, male or female. Perhaps the diverse array of hair colors available—including the option to not dye one’s hair, symbolized by a head of gray hair—is a reflection of our lifestyles and identities, which are not defined or restricted by age or gender.
Behind the broad selection of hair colors available to us today is the history of hair dye development. In fact, the basic chemical principle of hair dyeing has remained almost unchanged since hair dyes were first invented. At the heart of hair dye development was the leveraging of this principle in a trial-and-error process to learn how to safely and conveniently dye hair in beautiful colors without damaging the hair or harming the body. From techniques involving simply dyeing gray hair jet-black, or turning black hair brown by just bleaching the hair, to the current lineup of hair dye options tailored to different hair types and features, hair coloring trends have shifted in tandem with the evolution of hair dyes.
With the key phrase of “why we dye hair, and why we get our hair dyed,” this exhibition presents the history and background of hair dyeing and the mechanism behind how it works in an easy-to-understand way. It also examines an ever-growing hair coloring culture while getting to the root of current hair dyeing technology.
The act of dyeing one’s hair has transformed from a way of covering gray hairs to a fashion choice that expresses a person’s individuality and personality through a wide range of hair colors applied using a variety of different techniques. In addition to its aesthetic appeal, hair color has become a key element of self-expression and the joy of change in one’s daily life, whether old or young, male or female. Perhaps the diverse array of hair colors available—including the option to not dye one’s hair, symbolized by a head of gray hair—is a reflection of our lifestyles and identities, which are not defined or restricted by age or gender.
Behind the broad selection of hair colors available to us today is the history of hair dye development. In fact, the basic chemical principle of hair dyeing has remained almost unchanged since hair dyes were first invented. At the heart of hair dye development was the leveraging of this principle in a trial-and-error process to learn how to safely and conveniently dye hair in beautiful colors without damaging the hair or harming the body. From techniques involving simply dyeing gray hair jet-black, or turning black hair brown by just bleaching the hair, to the current lineup of hair dye options tailored to different hair types and features, hair coloring trends have shifted in tandem with the evolution of hair dyes.
With the key phrase of “why we dye hair, and why we get our hair dyed,” this exhibition presents the history and background of hair dyeing and the mechanism behind how it works in an easy-to-understand way. It also examines an ever-growing hair coloring culture while getting to the root of current hair dyeing technology.
Schedule | Apr 29 (Tue) 2025-Aug 11 (Mon) 2025 Opening Hours Information
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| Fee | Free | ||||
| Website | https://www.setagaya-ldc.net/program/609/ | ||||
| Venue | Lifestyle Design Center https://www.setagaya-ldc.net/ | ||||
| Location | Carrot Tower, 4-1-1 Taishido, Setagaya-ku, Tokyo 154-0004 | ||||
| Access | Direct walk from Sangen-jaya Station on the Tokyu Den-en-toshi and Tokyu Setagaya lines. | ||||
| Phone | 03-5432-1543 | ||||
| Related images | Click on the image to enlarge it  |
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