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Taking their opening of offices in the Tokyo Midtown complex as an opportunity, the Japan Industrial Design Promotion Organization, the Japan Graphic Designers Association Inc., and Kyushu University Faculty of Design are embarking on a new activity that underscores their respective features, yet is collaborative at the same time. The conceptual image associated with this collaboration overlaps with that of a wheel that moves Japanese design, ways of life and industry, as well as society as a whole, forward. The locus of this activity was named the Design Hub.

Society in the 21st century demands the latent potential of design to be further exerted. Linkages between various spheres of human activity in a cross-disciplinary manner are anticipated, together with proposals that will benefit society.

The Design Hub is the world's first attempt to fulfill these expectations. It is intended as a means of linking Japan and the world, as we go forward in developing the future of design.

Roots of Future: Exploring the Past to Discover the Future