Exhibition/event has ended.
From the Morinaga Milk Caramel Collection: Memories of the Yellow Box
Edo-Tokyo Museum
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In celebration of June 10th, 'Milk Caramel Day', this exhibition will trace the history of post-war advertising through milk caramel posters, packages, and ads.
When Morinagawa & Co. started selling caramels in Japan for the first time, they also made history with their novel advertisments. Their main product, milk caramels, were sold at Morinaga Candy Store in Marunouchi Building. The neon tower with a globe at top became the symbol of Ginza in post-war Japan, and milk caramels were the toast of the town.
When Morinagawa & Co. started selling caramels in Japan for the first time, they also made history with their novel advertisments. Their main product, milk caramels, were sold at Morinaga Candy Store in Marunouchi Building. The neon tower with a globe at top became the symbol of Ginza in post-war Japan, and milk caramels were the toast of the town.
Schedule | Jun 6 (Tue) 2006-Sep 3 (Sun) 2006 Opening Hours Information
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| Fee | Adults ¥600; University Students ¥480; High School and Junior High School Students, Seniors 65 & Over ¥300; Elementary School Students and Under. Special Exhibition Fees may be charged separately. | ||||
| Venue | Edo-Tokyo Museum http://www.edo-tokyo-museum.or.jp/en/  | ||||
| Location | 1-4-1 Yokoami, Sumida-ku, Tokyo 130-0015 | ||||
| Access | 3 minute walk from the West exit of Ryogoku Station on the JR Sobu line, 1 minute walk from exit A3 or A4 at Ryogoku Station on the Toei Oedo line. | ||||
| Phone | 03-3626-9974 | ||||
| Related images | Click on the image to enlarge it |
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