Celebrating the 7th anniversary, Blythe is introduced as a character of story through a variety of events. 70 original Blythe dolls designed by various fashion brand designers and artists will be gathered for this exhibition. Additionally, Blythe store will be open for limited period of time, selling a lot of exclusive items available only at Omotesando Hills. There will be the popularity vote for Blythe Beauty Contest also. *Due to the holding of 3rd Blythe Beauty Contest, Blythe store only will be open on July 6th (Sun) from 11:00-18:30.

Greenery and water are essential for life not only for humans, but also various other living beings. These vital resources have however been damaged over time due to the exacerbation of global warming. This exhibition showcases photographs by Shuichi Endo, representative commissioner of Tuvalu Overview, an environmental NGO that has attempted to grapple with such issues, as well as alpinist Ken Noguchi, alongside works by notable nature photographers. Works by these nature photographers convey powerful yet alluring images of greenery and water, life-giving elements that constantly breathe new life into the earth even in a time of dire climate change and global warming. Other photographer whose main focus is on environmental problems will also exhibit works with images like "Tsubaru Country", a country consisting of 9 small islands in the South Pacific Ocean which is about to sink into the ocean due to the rise in sea level. It is hoped that this exhibition will give viewers an opportunity to become more conscious about our environment and to feel the need to protect our greenery and water, vital resources for life itself. Concurrently, this exhibition will cooperate with the "Our Earth to Protect" project promoted by the NPO Gaia Initiative Tomoyo Nonaka. An "Our Earth to Protect" photo contest will also be held. Taking the title of the project as its theme, photos taken mainly using mobile phones will be submitted, and prize-winning works will be exhibited at Fujifilm Square. Moreover, these photos will be available for view from all over the world. Please visit the exhibition website for more details.